Mike Brown

Mike Brown: A YCST Leading Light For 2 Decades

Early Days

Mike Brown was the guest speaker at an online YCS meeting on January 23, 2025.

Mike Brown born was born in Canvey Island when his parents, originally from York, were working in the area. The family returned to York when Mike was very young.

His first experience of watching sport was when his father took him to first Clarence Street and Bootham Crescent in August 1980.

His first City game was a 4-0 win over Bournemouth. He fondly remembers the 1983/4 Championship season.

YCST – The Early Years

In late 2002, Mike became involved with the “Save City” campaign and later YCST after attending early meetings in the Yorkshire Evening Press offices and at the Barbican. With the support of Supporters Direct, he and others set up the YCST in record time for a supporters’ trust.

More quick work was required after John Batchelor’s regime came a cropper. Tough negotiations with the administrator, HMRC and others ensued.

After assuming ownership of YCFC, the trust budgeted for a small 2003/4 season lose but ended up with a profit of about £40,000. Relegation wasn’t in the budget. A similar small lose budget was set for the first season in the Conference. Around this time, Jason McGill put in £50,000 to help steady day to day running costs and it was evident to Mike that he was trying to assume greater control. The rest of the McGill story is history. Although Mike was “not a big fan of how McGill ran the club” he had no big fall out with him. Once McGill was in situ, Mike took more of a back seat with Steve Beck and John Lacy being to the fore of YCST.

Again, Mike took a more prominent role in 2012 when attempting to improve the YCST / Jason McGill relationship and to generally help the trust to better understand some of the intricate legalities of its relationship with YCFC. It was around this time that McGill was in breach of his agreement with YCST in respect of his financial management of the club.

Steve Beck was a big loss in 2015.

After McGill tried to buy the YCST 25% shareholding in 2018, Mike once again took a back seat and left the running day to day running of City to his club directors. Mike believes it allowed McGill to concentrate on JMP, his bread and butter, money generating, business and that he was better suited to that type of operation, one with a B2B (business to business) model where McGill was dealing with relatively few businesses rather than the B2C (business to consumer) football model where City, the business was dealing with many thousands of consumers.

Tellingly, Mike recalled back in 2007, Jason McGill saying, “a measurement of success is maintaining our status as a FL club” whilst he always felt that if a manager wanted money, McGill would provide it.

YCST – 2 Sales

Fast forward to 2022 when Mike became aware of rumours that McGill wanted to sell his shares. A 3 month window was agreed but when he couldn’t conclude a deal, YCST stepped in. With the help of Glen Henderson, who’d previously approached McGill in 2018, a deal was done.

Whilst McGill helped to make it a relatively smooth transition, some of his fellow YCFC directors were more difficult to deal with as they’d envisaged being retained post McGill. Indeed, ”on a personal basis, (I) had no major gripe with McGill” and later thanked McGill for his help in seeing the sale concluded.

Henderson seemed ideally suited, a successful businessman with flourishing soccer school business in the USA, he appeared to be a very suitable candidate.

Everything appeared to be going smoothly, but around 2 months later, once Janee, Henderson’s American wife arrived after a visa issue was resolved, it soon became apparent that she was the decision maker.

Mike reflected, “everything seemed to fit, (but) in hindsight it was a bad decision”, it had been widely applauded by the fanbase. Financially, Henderson walked away relatively unscathed.

Lessons learned from the Henderson deal made it easier to negotiate the Uggla deal after around 25 expressions of interest were received. Effectively the Henderson era was a stepping stone from McGill to the Ugglas.

Mike repeated the story of John Askey wanting out but being financially unable to resign. With pressure growing to integrate Ethan Henderson, Askey (someone who much preferred dealing with experienced professionals) was sacked. Employment law (and possible tribunals) meant that City were unable to give full details of the sacking whilst Askey was able to go out to press.

Mike felt Glen and Janee Henderson were both obsessed with getting a professional contract for Ethan who Henderson was a good academy prospect. Glen Henderson wanted John Askey to integrate him, but Askey preferred not to work with young players. Henderson arranged a contract for Ethan, despite being warned by Mike that there was a conflict of interest, so when Henderson moved on, the contract was ripped up. Mike believes “as far as I was concerned, Ethan was never a York City player” whilst recognising Ethan was put in a difficult position between the parties. Mike also noted, “(the) academy (is a) problem, (the) pathway to first team is virtually non existent, Askey showed no interest in involving academy players with the first team squad”.

The recruitment of David Webb saw a rigorous process followed. Over 60 candidates were ranked by agreed criteria by each of the 4 board members and a top 6 drawn up. 5 were interviewed (one dropped out before interview), the board members agreed that interviews highlighted one candidate’s unsuitability and of the others, the board members all had differing views to their preferred candidate. Glen Henderson’s casting vote went David Webb’s way, someone who had met before the vacancy rose.

Come February 2023, with Glen Henderson seemingly no releasing money to pay the wage bill, Mike had a stressful time, working all night to secure funds, watching for the money to hit the YCFC bank account, it was a transfer from YCST, it was one of the low points of his involvement with the club, knowing the importance to the players, the club and the wide footballing world that the players were paid on time.

Highpoints

Some of Mike's highlights from his YCST involvement include:

  • Break through in McGill negotiations
  • 2 takeover days
  • Launch of new club website, 4 months of Mike’s effort at no cost to the club, a rare example of a fully integrated website with all functions in one place
  • Meeting Stan Collymore at Southend
  • Farewell Bootham Crescent dinner
  • £6.8m of debt write off, a great relief that the oft stated JMP / McGill pledge was finally delivered
  • Seeing the investment from the Ugglas and the club essentially debt free, ongoing wage commitments excepted
  • Maintain YCST 25% shareholding whilst substantially increasing their monies in the bank
  • YCST being asked to give evidence to the Football Regulator bill.

Today

Mike's thoughts on the club today include:

  • Julie-Ann Uggla watches the pennies and understands the risks whilst Matt Uggla is the polar opposite. When they came in, Mike advised Matt to fix the infrastructure first, then the team, he did both at once
  • Wages budget over 3 times higher since the 2021/2 season whilst full houses every week wouldn’t cover the outgoings. Trading loses are covered by the Uggla’s investment although current contracts would need to be covered and “City are not really worth anything (or just a little)”
  • Mike is very proud that recently, there have been record season tickets (every year since 2016, well over 1,000 sold with recent year on year all time record numbers (including 2,700+ in the 2024/5 season)) and a much younger fan base
  • Stewarding costs at LNER are twice those at Bootham Crecent, a combination of more entrance points (each needs stewarding) and SMC imposing increased minimum stewarding requirements to what City did at BC
  • Council wouldn’t fund ground improvements, but provide £600k pa “subsidy” towards costs (e.g. SMC and pitch maintenance) and will need to fund a £1m full pitch relay every 10 years
  • Felt it was good decision to sell SMC, it added no value.